Broadloom · Irony
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This high-performance commercial flooring solution utilizes the advanced Ultraloc® MB moisture barrier backing to ensure superior dimensional stability and protection against subfloor moisture. Its dense, low-pile architecture is specifically designed to withstand the rigors of high-traffic environments, such as corporate offices, healthcare facilities, or educational institutions, where long-term durability is paramount. The sophisticated construction effectively masks foot traffic patterns and soil, making it an ideal choice for professional spaces that require a balance of aesthetic continuity and extreme functional longevity.
Drop the selected colourway into a render of your room and see how it reads at scale.
Pattern. Textured
Colour. This palette blends weathered stone neutrals with rhythmic veins of oxidized iron for a rugged, industrial aesthetic. The interplay of cool greige and fiery rust creates a dynamic, textured surface that feels both grounded and energetic.
Sherwin-Williams colours ranked by true colour distance from this material in Irony — measured, not matched by eye. Each distance compares a manufacturer hex with the colour measured off our swatch.
Closest in measured colour — for a wall that carries the floor up.
The same hue with the chroma pulled back, so the wall agrees without repeating.
Measured opposite this colour, lightness pushed the other way — the accent.